MAGIC FM ABA
Client: MAGIC FM ABA Completed: 2018
The Challenge
Radio listeners increasingly need ways to access their favourite stations beyond traditional radio receivers. Relying solely on conventional listening can limit access for people who are travelling, outside the station's broadcast area, or unable to tune in at a particular time.
Magic FM needed a digital channel that would help listeners access its programmes from different locations while making it easier to engage with the station and stay informed about news, sports, education, politics, and other current affairs.
Our Solution
RAD5 Tech Hub developed the Magic FM Aba mobile application, bringing radio streaming and listener engagement into one mobile experience. The app provides live audio streaming, programme recording, the ability to save favourite programmes, and options to contact or call the station directly.
The application also supports background playback, allowing listeners to continue listening while using other applications on their phones.
Beneficiaries
- Radio listeners: People who want to access Magic FM programmes from different locations.
- Aba residents and the wider audience: Listeners who want to stay connected to local and broader news and entertainment.
- Regular programme followers: Users who want to save or record programmes for convenient access.
- Magic FM: The station benefits from an additional digital channel for reaching and engaging its audience.
Impact
- Established a mobile channel for accessing Magic FM programmes.
- Made radio streaming available beyond the traditional radio receiver.
- Supported programme recording and saving for a more flexible listening experience.
- Created a direct in-app contact channel between listeners and the station.
- Extended the station’s digital presence through an Android application.