The only way for any business to create new customers and grow their sales is through marketing but unfortunately, businesses have to spend hugely on the internet, TV, radio, and billboards to advertise their products and services because there’s no easy way for them to automate word-of-mouth marketing which by research is the most effective type of marketing.
Word of mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales.
Indeed, McKinsey suggests that “word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.”
Chooya helps local businesses digitize word-of-mouth marketing to create new customers and grow their sales by over 3X with little or no advertising spending.
According to the founder Igwe Uguru, also the co-founder of RAD5 Tech Hub, “addds one of the new products by Chooya was inspired by my experience helping my 72-year-old father at his local business”.
“Without any form of paid commercial or social media ads, I watched the customers keep growing every single month through word-of-mouth referrals which helped my father train all his five children in the high institution.”
After helping his father and a few other local businesses, Igwe is now leading his team at Chooya to help thousands of other businesses (local and online) struggling to create new customers and spending huge on advertisements to digitize word-of-mouth marketing for their businesses and grow their sales with little or no advertising spending.
“Chooya addds mobile application helps businesses turn their happy customers into brands advocates,” Igwe revealed.
In addition, Chooya ReVues makes it easy for happy customers to share and tell their friends, loved ones, and other customers “Hey! Buy Where I Buy” to save them from losing their money to the wrong products and businesses.
Chooya is looking to deploy its digital playbook that will give customers the power to monetize their online and local purchase experience in the future.
Nigeria’s startup ecosystem continues to be dominated by Lagos. But it’s exciting seeing tech startups in the oil-rich southern part of the country beginning to make waves.
Chooya has previously received recognition and awards from the Alibaba Business School and Africa Leadership University as the only Nigerian startup, four in Africa, and fifty-three across the globe with the most innovative post-COVID e-commerce solutions during the Alibaba Global E-commerce Talent (GET) Challenge in 2020.
With over $1M worth of support recently secured from Entrepreneur World Cup (EWC), Global Entrepreneurship Network (GEN), and its world-class partners, the startup aims to help over 5,000 businesses by 2022 reduce advertising spending and grow their sales by at least 3x through word-of-mouth marketing.
The startup has been bootstrapping from inception and when asked, Igwe revealed that “to scale, Chooya will be raising soon from Nigerian early-stage investors to bring additional value and network”.
Today, you can discover their portfolio products as the startup opens for early access users of their new products (addds for businesses and ReVues for customers).
